Bedminster, New Jersey, July 11, 2026: The relationship between people and their dogs is moving well beyond traditional pet ownership, according to new research released by Freshpet.
A survey of 1,000 US dog owners found that 49% consider their dog—not a romantic partner—to be their ultimate soulmate. Nearly nine in ten respondents described their relationship with their dog as a deep, “soul-level” bond.
The findings provide fresh data on the growing humanisation of pets and help explain why pet food, veterinary care and pet wellness companies are increasingly treating dogs as family members rather than simply household animals.
88% believe they were meant to find their dog
The survey found that 88% of dog parents believe they and their dog were simply meant to find each other. The research even identified an unusual link between pet relationships and astrology. 46% know their dog’s astrological sign, while 21% believe their own star sign is perfectly compatible with their dog’s sign.
Freshpet has described this changing relationship as the rise of the “cosmic soulmate”—a playful term, but one supported by striking survey numbers.
Dogs are becoming an important source of emotional comfort
The strongest finding may be the role dogs now play in people’s emotional lives. Half of dog parents surveyed said their dog is the first source of comfort they seek after a difficult day.
Among respondents who were in relationships, 50% said they talk to their dog more than their partner on an average day.
Dogs are also increasingly treated as active members of household conversations. 78% of respondents said they regularly give a voice to what they imagine their dog is thinking or feeling.
The data suggests that, for many households, dogs are no longer viewed only as companions. They have become trusted sources of comfort and a central part of daily family life.
Shift from ‘pet owner’ to ‘pet parent’ is becoming measurable
The Freshpet survey adds to a wider change taking place across the global pet industry.
Pet owners increasingly describe themselves as pet parents. This change in language is being reflected in spending on fresh pet food, preventive veterinary care, diagnostics, supplements and other pet health services.
Freshpet’s own business data shows how quickly this market is growing. The company’s US household reach increased from 10 million households in 2022 to 16.1 million in 2026. Freshpet added around 1.3 million households over the latest 12-month period, according to company data based on Numerator panels.
The US pet food category is worth approximately $56 billion, including about $38 billion in dog food and treats. Freshpet estimates that it holds a 4.2% share of the US dog food and treats market.
Emotional connection is changing pet food buying behaviour
Freshpet’s survey is also closely linked to the company’s broader marketing strategy.
Among dog parents who regularly feed Freshpet, 98% said their dogs appeared more enthusiastic about eating, while 93% said their pets appeared happier. These are owner-reported survey findings and should not be interpreted as independent clinical evidence of health benefits.
The company has increasingly built its marketing around the emotional relationship between dogs and people, including its “Better Food for Your Better Half” campaign launched in May 2026.
Why this research matters for the pet industry
The survey offers an important message for animal health and pet care companies.
The modern pet consumer is not simply buying food, medicines or veterinary services for an animal. Many are making healthcare and nutrition decisions for an individual they consider a close family member.
This change could support continued growth in premium pet food, veterinary diagnostics, preventive healthcare, pet supplements, cancer care and long-term disease management.
Freshpet’s financial performance already reflects strong demand in the premium pet food market. The company reported first-quarter 2026 net sales of $297.6 million, up 13.1% from the previous year. Net income reached $48.5 million, compared with a $12.7 million loss in the same period a year earlier.
Pets are no longer just pets
The phrase “cosmic soulmate” may have been designed to attract attention, but the numbers behind the Freshpet research point to a much larger consumer trend.
-
49% call their dog their ultimate soulmate
-
88% believe they were meant to find each other
-
50% seek their dog first for comfort after a difficult day
-
50% of dog parents in relationships talk to their dog more than their partner
