Omni Launches Hypoallergenic Dog Food Range and Secures Pedigree Wholesale Listing

British dog-food startup Omni has launched three hypoallergenic complete dog foods with built-in functional ingredients and secured a listing with Pedigree Wholesale, described as the UK’s largest independent pet retail distributor.

The move follows a ten-fold revenue increase and an £11 million funding round that supported product development, manufacturing scale-up, and brand marketing. Omni’s new range targets dogs with food sensitivities, skin issues, and digestive challenges, using novel and plant-based protein sources and added functional components for gut, skin, and joint health.

By combining hypoallergenic formulations with functional claims and broad retail distribution, Omni aims to capture growth in the premium, sensitive-skin, and veterinary-recommended segments of the UK pet-food market. The Pedigree Wholesale listing significantly expands physical availability beyond direct-to-consumer channels.