AH Industry India: Update 2017 -18

Large geography with mainland and coastal areas and diverse ethnicities with varied palates have ensured 4 distinct segments within AH Industry in India, as summarized below:

Highlights in 2017

· Aquaculture & Poultry segments were the stars of AH Industry in 2017 on account of ease of customer approach, larger account sizes, potential of high usage of products and relatively smaller sizes of field force needed for effective market coverage

· Nutritionals / Feed Supplements and Phytohgenics led the industry growth as in other emerging markets because of “exemptions from registration”; faster time to market and lower investments in R&D / product developments

· Companion Animals segment also continued to be driven by increased usage of care and nutritional products as well as “shift towards chronic diseases management”

· Livestock / Dairy business remained in transition with strong, underlying shift from therapeutics to “nutritionals” and lower realizations from milk

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