China’s Pet Supplement Industry Innovates as Oral Dissolvable Film Technology Gains Global Attention

The global pet supplements industry is evolving rapidly as pet owners increasingly prioritise preventive healthcare, better nutrition and easier ways to administer supplements to their companion animals. Among the latest innovations attracting industry attention is oral dissolvable film (ODF) technology, a delivery system that aims to improve convenience while enhancing nutrient administration.

As worldwide demand for premium pet wellness products continues to rise, Chinese manufacturers are investing in research, advanced manufacturing and novel dosage forms to strengthen their presence in international markets.

Global Pet Supplements Market Continues Strong Growth

The pet supplements market has become one of the fastest-growing segments within the companion animal healthcare industry. According to Grand View Research, the global pet supplements market was valued at approximately USD 2.8 billion in 2025 and is projected to reach USD 4.6 billion by 2033, driven by increasing pet ownership, longer pet lifespans and growing awareness of preventive healthcare.

North America currently accounts for nearly 48% of global market revenue, while the Asia-Pacific region is expected to record the fastest growth over the coming years, supported by expanding middle-class populations and the increasing humanisation of pets across countries such as China and India.

At the same time, manufacturers are moving beyond traditional tablets, powders and capsules to develop innovative delivery systems that improve compliance and simplify administration. Oral dissolvable films represent one such emerging technology, with research focusing on rapid disintegration, accurate dosing and enhanced user convenience.

Wuxi Novohope Biotechnology Introduces Oral Dissolvable Film Supplements

Among the companies investing in next-generation delivery platforms is Wuxi Novohope Biotechnology Co., Ltd., headquartered in Wuxi, Jiangsu Province.

Established in 2025, the company specialises in oral dissolvable membrane supplements developed specifically for companion animals. According to the company, its scientific team has research links with the Wahsheer Biotechnology Laboratory at the Chinese University of Hong Kong.

Novohope states that it is the first company to commercialise pet supplement oral dissolvable films (ODF) designed to dissolve rapidly in a pet’s mouth, eliminating many of the administration challenges associated with conventional tablets and powders.

The company’s current product portfolio includes seven health categories:

• COAT+ – Skin and coat health

• EYES+ – Eye health and tear stain support

• CALM+ – Stress management and behavioural support

• BONE+ – Joint and mobility health

• HEART+ – Cardiovascular support

• PROBIO – Digestive and gut health

• FIT+ – Weight management

According to company information, each film is approximately the size of a postage stamp and dissolves within about 10 seconds after contact with saliva.

Novohope also reports that the oral mucosal delivery system allows active ingredients to bypass gastrointestinal degradation, potentially improving bioavailability compared with traditional oral dosage forms. The company cites internal data indicating absorption rates of up to 95%, although independent clinical validation of these figures has not been publicly published.

Large-Scale Manufacturing with Export Focus

Novohope operates a manufacturing facility covering approximately 20,000 square metres, with an annual production capacity of around 200 million boxes. The company reports that nearly 95% of its production is exported to international markets including:

• United States

• United Kingdom

• European Union

• Japan

• South Korea

• Middle East

At the Interzoo 2026 International Pet Exhibition held in Nuremberg, Germany, Novohope showcased six ODF products and reported significant interest from international distributors and brand owners.

According to the company, its products have completed FDA food facility registration and carry GS1 international product identification codes, while accompanying documentation includes SDS (Safety Data Sheet) and Certificate of Analysis (COA) for export markets.

Other Leading Chinese Pet Supplement Manufacturers

China’s pet nutrition industry includes numerous manufacturers offering a broad range of traditional supplement formats alongside emerging technologies.

Nanjing Golden Pet Supplies Co., Ltd.

Nanjing Golden Pet Supplies has established itself as a supplier of conventional pet supplements including powders, tablets and liquid formulations.

Its product portfolio covers multivitamins, digestive support products and joint health supplements, with exports to Southeast Asia and Europe through an established distribution network.

Shanghai Hanvet Biomedical Technology Co., Ltd.

Shanghai Hanvet Biomedical Technology focuses on veterinary nutrition and biomedical research. The company develops condition-specific nutritional products targeting areas such as:

• Joint health

• Urinary tract support

• Immune function

• General wellness

Its products are distributed primarily through veterinary and professional healthcare channels.

Shenzhen Hongrui Biotechnology Co., Ltd.

Shenzhen Hongrui Biotechnology specialises in functional pet chews and nutritionally fortified treats. Using proprietary manufacturing techniques, the company develops products supporting:

• Oral health

• Skin and coat condition

• Stress management

Hongrui also provides OEM and ODM manufacturing services for international brands seeking customised formulations and packaging.

Shanghai Chongxing Pet Products Co., Ltd.

Shanghai Chongxing Pet Products manufactures a wide range of pet supplements, including soft chews, powders and capsules formulated with ingredients such as glucosamine, chondroitin and omega-3 fatty acids. The company supplies both domestic and export markets through retail, wholesale and e-commerce channels.

Oral Dissolvable Films Could Represent the Next Step in Pet Supplement Delivery

Although conventional dosage forms continue to dominate the global pet supplement market, oral dissolvable film technology represents an emerging alternative that may improve owner compliance and simplify administration, particularly for pets that resist tablets or powders. Potential advantages of ODF technology include:

• Rapid administration without swallowing tablets

• Accurate individual dosing

• Reduced risk of product wastage

• Elimination of mixing supplements into food

• Potential avoidance of gastrointestinal degradation for selected active ingredients

However, industry experts note that additional independent clinical studies will be important to fully evaluate comparative absorption, efficacy and long-term health outcomes across different nutrient formulations.

Outlook

The global pet health industry is steadily shifting from treatment towards prevention, creating opportunities for manufacturers that combine nutritional science with innovative delivery technologies.

While established Chinese manufacturers continue to dominate traditional supplement categories through large-scale production and international exports, companies investing in novel dosage systems such as oral dissolvable films are helping reshape the next generation of companion animal nutritional products.

As demand for premium pet wellness solutions continues to expand worldwide, advances in formulation technology, ingredient bioavailability and owner convenience are expected to play an increasingly important role in the future evolution of the pet supplements market.